Caroline Smith

Content Luminary

 

Caroline Smith is a multimedia powerhouse with a passion for storytelling and a deep love for animals. With a degree in Documentary Media from High Point University, she’s spent years honing her craft, mastering everything from video production to social media strategy. Whether she’s behind the camera, in the editing room, or crafting compelling narratives, Caroline knows how to grab an audience’s attention and keep them engaged.

At The Weather Channel, she’s a producer who does it all—overseeing live and taped segments, covering everything from breaking news to entertainment, and curating content that airs across national TV and OTT platforms. She’s spearheaded two successful series, driven major social media growth, and managed content for eight major U.S. cities.

On top of that, she runs three thriving social media platforms, advocating for pets with disabilities and sharing the stories of incredible animals. With over 20 million likes across her platforms, Caroline knows how to create content that resonates—and she’s just getting started.

Caroline isn’t just a storyteller—she’s a strategist, a creator, and a community builder. Whether she’s producing viral content, managing talent, or amplifying important causes, she brings creativity and expertise to everything she touches. If you're looking for someone who can turn ideas into impact, Caroline is the one to watch.